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Cost of ignorance: the gap between where you are and where you want to be.
This is a debt every business pays. It’s the knowledge, skills, or resources you’re missing that holds your business back.
You’ll learn how to grow one way or another—through years of trial and error or by investing in knowledge. We help reduce this ignorance debt to pull your future forward.
Strategy: Priortization of resources to reach a specific goal.
Without a great strategy, a business can stay stuck for years. With one, it can grow much faster.
We help businesses build a great strategy by finding what's blocking their growth and figuring out how to fix it.
Resources: The things you use to reach your goal. They include money, materials, people, time, and attention.
In a world with infinite leverage, you can do more with fewer resources.
We help businesses find better ways to use their resources.
The most overlooked part of business is learning how to make decisions.
Understanding how to think through crucial decisions is what separates the good from the great entrepreneurs.
Our founder spent 4,000 hours studying top business leaders to learn how to make better decisions.
Principles
Supply & Demand: the relationship between how much of something is available (supply) and how much people want it (demand).
Understanding this relationship is key for pricing products, managing resources and creating massive profit opportunities.
Leverage: the difference between what you put in (input) and what you get out (output).
There are four types of leverage: people, capital, code, and media.
Understanding and implementing leverage in a business can generate 10x, 100x, and even 1000x the results.
Frameworks
First Principles Thinking: an approach to problem-solving that breaks ideas down to their most basic truths.
This line of reasoning helps you challenge assumptions, think logically, and build better solutions from the ground up.
Theory of Constraints: a framework for growing businesses that focuses on finding the single biggest bottleneck that's limiting growth or performance.
By solving the core constraint, you unlock major gains in output, efficiency, or revenue.
Growth Drivers
Focus: the ability to say "no" to many good ideas to concentrate on a limited number of priorities (Steve Jobs).
Focus is measured by the quantity and quality of things you say no to.
Focus directs your time and attention to what matters most, resulting in faster and more meaningful progress.
Competitive Advantage: what makes your business unique and sets it apart from the competition.
It's built by offering a product that is lower in price, faster to deliver, easier to use, less risky, or more reliable.
The key is to choose at least one and focus your strategy around it.
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